WEZY outfit design – Saudi Cup 2023
A combination of bold geometry and sublime symmetry brings this Sadu-inspired piece to life for the 2023 Saudi Cup. True to the rich history of Al Sadu and Bedouin creativity, but with a splash of modern sensibility, this showstopping garment was a massive hit at the world’s premier horse racing spectacle.
Task
Designing an authentic Saudi design, given homage to our heritage but keeping it modern